Premier has over two decades’ experience of delivering world-class communications campaigns for the entertainment, arts and cultural industries. With specialist knowledge of film, television, publishing, gaming, classical and contemporary music, performing arts, consumer brands and not for profit, Premier provides a complete creative communications solution.

 

Premier’s classical music team, formerly Albion Media, is Europe’s leading communications team specializing in classical music and the performing arts. Clients include artists, orchestras, cultural organizations, recording companies and festivals. The Classical team conceives and delivers tailor made communications strategies and campaigns including reputation management and a broad range of marketing consultancy.

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Simon Millward, Director, possesses substantial UK and international experience as the founder of Albion Media, as well as from his time as a successful independent consultant and his senior communications roles at two major classical recording companies, EMI Classics and Philips Classics. His approach combines strategic disciplines with exceptional sensitivity to the particular needs of artists and creative organizations. Trained as an art historian, Simon has also worked for many arts institutions and has lectured and written extensively, notably serving for several years as the London art critic of the Wall Street Journal.

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​Victoria Bevan, Associate Director, has a strong record of achievement in publicity, reputation management, profile building and gaining positive media coverage for a wide range of projects, individuals and establishments gained most recently at the BBC, where she led communications for BBC Proms, BBC Performing Groups and, at times, BBC Radio 3 and Classical Music TV. She has also been Media Relations Manager, Music, for London’s Southbank Centre and Press Officer for Harmonia Mundi UK, having also worked as a full-time school music teacher and a journalist. During her time at Albion Media, she provided strategic, managerial, and creative direction to the publicity team, enhancing client deliverables and exploring new and interesting avenues for communicating effectively and imaginatively with audiences.

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With a stellar record, Premier has been the recipient of the top industry awards over the past several years, including:

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- Campaign Experience Awards 2023 – Best Debut Event

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- BIG Screen Awards 2022 – PR Campaign of the Year

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- PR Moment Awards 2022 – Event of the Year

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- Marketing Week Masters Awards 2021 – Sponsorship and Brand Partnership

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- The Drum Marketing Awards 2021 – Best Brand Development or Extension of the Year

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- The Drum PR Awards 2020 – Best Event, Stunt or Activation

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- The PPC Awards 2020 – Best Campaign (Highly Commended)

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- BASE Awards 2019 – PR Initiative of the Year

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- PR Week Awards 2018 – Best Campaign: Ethical (Highly Commended)

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- CASE Circle of Excellence Awards 2017 – Special Event GOLD

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- PR Week Global Awards 2017 – Product Brand Development

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- PRMoment.com Awards 2017 – Large Agency of the Year

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- PRMoment.com Awards 2017 – PR Strategy of the Year

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- UK Social Media Communications Awards 2016 – Best Social Media Campaign

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- PR Week Awards 2016 – Healthcare: Ethical and OTC Consumer

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- PromaxBDA Global Excellence Awards 2016 – Special Project Gold Award

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- The Clio Awards 2016 – Creative Campaign

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- BASE Awards 2016 – PR / Publicity Initiative of the Year (for Jurassic World, Universal Pictures UK)

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- PR Week Awards 2015 – Best PR event

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- Screen Awards 2015 – Premiere of the Year (for The Second Best Exotic Marigold Hotel (Twentieth Century Fox)

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- Screen Awards 2015 – PR Campaign of the Year

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- Social Buzz Awards 2014 – Best Social Media Campaign (low Budget)

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- Screen International Awards 2014 – PR Campaign of the Year

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- 2014 BVA Awards – Creative Initiative of the Year

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- 2014 IVCA LiveCom Awards – Best UK Event (Commercial and Promotion)

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- 2014 IVCA LiveCom Awards – Best UK Event (Arts and Culture)